BMC Innovation Labs creates autonomous digital enterprise software solutions for Forbes Global 50 companies and more. They focus on innovation, industry-leading automation, operations, and service management solutions.

They needed two videos for a user conference highlighting two platforms: Predictive Service Ops and Helix. Both videos featured various high-level themes of deep problems and trends of customers in the IT operations space and how BMC uses AI, ML, & automation to manage business applications. Simply, visualize BMC as an exciting software company.

Using a mix of animation tinged with chromatic aberrations, UI, and live-action footage, the goal was to establish early that automated data points from BMC exist in particle systems and were made up of binary elements: Simply, 1s and 0s.