Snowflake is a technology company that enables governed access to near-infinite amounts of data, and cutting-edge tools, applications, and services with their proprietary Data Cloud.

Their customer, Warner Music Group, is a major music company whose family of labels includes Atlantic Records, 300 Elektra Entertainment, and Warner Records. WMG’s music publishing company, Warner Chappell Music, has more than 1 million copyrights in its catalog. To provide the best experiences for fans and artists, WMG ingests and analyzes large amounts of data using Snowflake.

The goal of this customer testimonial was to capture not only the nuts and bolts of how they use Snowflake, but also briefly encapsulate the energy and passion of their brand. This was also shot in the middle of Covid, so their NYC offices were ghost towns. The challenge was to keep production tight while at the same time not diminishing creative scope.